We often face a situation, where a person or company decides to build a website, thinking that once online, it will immediately receive thousands of hits per day and sales jump up.
Unfortunately, the situation is not like that. You can have a fantastic website, but if people do not know about it, nobody will come to see it.
When a company decides to build a website, and they reserve a budget for that, few are those who reserve part of that website budget for proper search engine optimisation and On-line marketing.
It is far more better to have a smaller website that generates traffic (and revenue) than a big nice website that nobody knows about.
Literally speaking, a keyword is a word within a body of text that is most relevant to the topic of that text. In web content development and SEO, the term keyword is typically used to mean either keyword or keyphrase. A keyword is the word or phrase that an Internet surfer uses when searching for relevant pages or websites. If your page is deemed to be relevant and useful to that word or phrase then it will show up in the search engine results.
Choosing keywords for your pages that match the phrases that surfers use can help to increase traffic. Typically, though, the keywords and phrases are more competitive in terms of the number of pages that are competing for the coveted top spots in the search engine results.
Keyword research, typically involving the use of online or offline software, identifies the keywords that surfers use. Keyword research also indicates the number of sites that are competing for that term. It consequently identifies the best keywords for you to target, whether they be niche keywords with fewer competing sites but fewer monthly searches, or more generic keywords with lots of potential traffic but a lot of competition.
]]>Conducting keyword research should throw up some good keywords. For the majority of sites, the best approach is to start with less competitive keywords and progress to the higher-traffic, but more competitive keywords, in time.
Keyword density is not as rigid as it once was. In fact, Google and other major search engines prefer to see more organic content. Pages that include keyword stemming and keyword variants tend to perform better than the more traditional approach of keyword crammed pages.
One final note, an SEO campaign should treat every page as being independent. Each page needs its own keywords and should be promoted separately.
]]>An effective SEO campaign will concentrate on both on-page and off-page optimization and should be an ongoing program. Even in a niche market, your pages will be competing with numerous other sites to gain that coveted top spot – as soon as you let up the pressure, there is a very real chance that another page is waiting in the wings to overtake you.
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