SEO Factors - Quick tips
08/10/07
SEO Factors - Quick tips
In its most simplistic form there are essentially two sections to an SEO campaign – on-page and off-page optimization.
- On-page optimization helps to ensure that the search engine spiders can effectively (crawl) navigate around your site, index each page, and determine the relevant keywords for each.
- Off-page optimization improves how well your pages perform when searches are conducted for your keywords.
An effective SEO campaign will concentrate on both on-page and off-page optimization and should be an ongoing program. Even in a niche market, your pages will be competing with numerous other sites to gain that coveted top spot – as soon as you let up the pressure, there is a very real chance that another page is waiting in the wings to overtake you.
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